Create a visual campaign identity that was instantly recognizable as a part of the customer-facing Black Friday Cyber Monday campaign while simultanously written specifically for a partner audience. The winning idea, and my favorite, was what I called “dark mode”. The materials had the same feeling and style as other BFCM materials but the heavy use of black made it quickly identifiable that it was meant for partners’ eyes. 

Once campaign visuals were established, I created and directed my team members on executing multiple deliverables for both partner and customer-facing campaigns.